Digital Marketing Courses

Digital Marketing Courses – Alura

The Mobile Marketing how to engage your customer digital marketing course found at Alura’s website aims to teach consumer behavior, how to use mobile marketing tools, how to stay competitive in the marketplace, identify sales opportunities, and create solid digital marketing strategies. The Mobile Marketing How To Engage Your Customer digital marketing course is taught by instructor Raquel Antoniette, takes an average of ten hours to complete, has fifty-five activities, and a certificate of completion. Among some of the contents of the digital marketing course Mobile Marketing how to engage your customer are business model, marketing strategies in practice, new consumer and marketing strategies, personas, sales funnel, customer journey, mobile web and application, e-mail marketing, applications, push notifications and MMS, QR Code and SMS, and learning process.

There is also at Alura the Google Search Console digital marketing course, settings and reports, indicated for marketing professionals who want to optimize sites and learn about the platform. The course lasts eight hours, divided into twenty-five activities, and is certified at the end of the course by instructor Janaína Oliveira. The classes contained in the Google Search Console digital marketing course settings and reports are prerequisites and installation, what is Search Console, overview of Search Console, comparing keywords, performance reporting, mobile devices, how to inspect a URL, indexing URL not found, fixing errors and temporary URL blocking. The digital marketing course Google Search Console settings and reports aims to teach professionals to analyze platform applications, improve their strategies by interpreting reports, link their Analytics account to Google Search Console, and much more. Alura’s courses have access for a period of one year, and can be accessed at any time of the day. There is the possibility of subscribing to the Plus plan, the Pro plan, and plans for companies.

For professionals who want to learn how programmatic media works and how to plan, Alura’s site offers the digital marketing course Programmatic Media Planning, which lasts thirty-three hours and is taught by instructor Gustavo Loureiro. With the digital marketing course Programmatic Media Planning, the student will learn how to plan media campaigns, understand how programmatic media works, learn about the programmatic ecosystem, and much more. The classes taught in the course are what is programmatic media, briefing for the agency, the programmatic media advertiser. There are also in the digital marketing course Programmatic Media Planning to the agency presentation classes, introducing programmatic media, alphabet soup and programmatic ecosystem, campaigns, strategy and LGPD the impact on programmatic media.

The digital marketing course Google Tag Manager application and tag management of Alura’s platform has a workload of six hours, thirty-eight activities and is taught by the instructor Felipe de Castro. Through the course it is possible to understand how Google Tag Manager works, learn how to test the tags to verify its operation, perform measurement with the platform, perform code installation inside the site, and much more. Some of the classes in the Google Tag Manager digital marketing course are creating an account, what we can manage, knowing Google Tag Manager, work area, how to install GTM code, management, what are containers for, what are triggers and their types, trigger button, tag types, Facebook pixel, Google Ads conversion tags, Google Analytics tags and Google Ads remarketing tags.

LIBERE O DOWNLOAD ✓✓